Editor’s Note: This article originally appeared on Select International’s blog.
For better or worse, we’ve turned patients into consumers. Some would argue that’s a negative approach because rather than focusing on the best interests of patients, organizations are focused on how to “win” their business. Others would argue it’s a positive approach because the best way to win that business is by providing better care and a better experience.
Either way, every hospital is now thinking about how to compete for patients and get them to utilize their facility and services. As a result, it is increasingly important to understand why patients choose a hospital. Click here to continue >>
