6 Steps to Creating Value Partnerships Between Hospitals and Physicians

Developing strong and valuable hospital-physician relationships requires a cultural and organizational shift. Steve Lamb, vice president and lead partner at Memphis, Tenn.-based Implant Partners, offers a six-step plan to help develop an improved relationship:

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1. Evaluate a hospital’s patient category and procedural population to see whether Implant Partners’ business model is a good fit for the hospital.

2. Assess current and future needs regarding organizational requirements that will help ease physician alignment procedures.

3. Develop a plan to implement the organizational and structural change that makes use of a number of tactics, such as shared savings and staff development opportunities.

4. Train surgical team members to effectively assume the duties and functions of the sales rep they are replacing.

5. Implement the plan knowing Implant Partners will be available as a resource if needed.

6. Evaluate initial outcomes and identify potential areas for further expansion.

More Articles on Hospital-Physician Relationships:

The Benefits of Integrated Physician & Employer Market Strategy
Top 4 Challenges of Moving Self-Employed Physicians to Hospital Employment
Searching for Physician Leaders: Traits to Seek, Mistakes to Avoid

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