Here are four things to know about how colleges are using the retail sales tactic:
1. Competition for students in the higher education industry has become increasingly fierce.
2. Atlanta-based Oglethorpe University recently said it would match tuition charged by any of Georgia’s flagship universities for high-achieving students. Last week, Pittsburgh-based Robert Morris University not only said it would charge Pennsylvania residents the same tuition as nearby local universities, but threw in a $3,000 scholarship to entice more students.
3. Public schools are also discounting tuition for students coming from out of state. Public universities in Michigan, South Dakota and Nebraska charge out-of-state students in-state tuition. Orono-based University of Maine matches the tuition of its neighboring states.
4. Declines in enrollment are part of the reason some colleges are choosing to price match their tuition, according to WSJ. This year, the University of Nebraska at Kearney began offering in-state tuition to students from Kansas and Colorado to combat a 1 to 2 percent dip in annual enrollment since 2012.
More articles on business:
Nike selects Colin Kaepernick to be face of slogan’s 30th anniversary campaign
Microsoft says it will only work with companies that provide paid parental leave
Campbell Soup to divest 2 units; activist investor wants sale
Becker’s 3rd Annual Fall Chief Pharmacy Officer Summit is the top tier event that the people leading the future of pharmacy convene. This 3-day event is built specifically for Chief Pharmacy Officers and senior pharmacy leaders. The sessions examine the workforce, financial and clinical priorities shaping pharmacy today. Becker’s is where candid discussions flourish and new ideas thrive. Becker's 3rd Annual Fall Chief Pharmacy Officer Summit
