Annual giving was the largest source of funds raised in FY 2010, accounting for 20.0 percent of all funds raised followed by major gifts (17.1 percent), capital campaigns (15.4 percent) and special events (14.8 percent).
Planned giving, which includes bequests, charitable gift annuities, charitable remainder trusts, and similar long-term philanthropic arrangements, accounted for 9.5 percent of donations last year, similar to pre-recession levels.
In FY 2010, as in previous years, health care organizations directed the largest single share of their donated dollars to fund construction and renovation projects. The second-largest portion of raised funds went toward new and upgraded equipment purchases. Even though non-profit hospital raked in billions in donations, fundraising costs climbed and return on investment dipped.
Read the news release about non-profit healthcare funding.
Related Articles on Hospital Funding:
Alabama’s Cooper Green May Face Less County Funding
HUD Approves $14M Financing Plan for New Montana Hospital
New Hampshire Budget Includes $250M in Cuts to Hospitals
At Becker's 4th Annual CEO + CFO Roundtable, taking place November 2–5 in Chicago, more than 1,500 hospital and health system executives tackle decisions that determine whether organizations thrive or merely survive: protecting margins under cost pressure, choosing where to grow, renegotiating payer relationships, stabilizing the workforce and proving real ROI on technology. This is where leaders work through them together, face-to-face. Apply for complimentary registration now.