Ross Gerber is the CEO of Gerber Kawasaki, an investment firm that owns shares of Tesla. He said the company’s recent troubles demonstrate Mr. Musk needs the kind of help that Apple leaders can offer.
“If you look at actually what [Mr. Musk’s] problems are every day, they are operational, which is why [Apple CEO] Tim Cook was hired by [Apple co-founder] Steve Jobs back in the day. Mr. Cook is perfect for this role,” Mr. Gerber told CNBC. “In the past Apple and Tesla probably wouldn’t have gotten along because Mr. Musk didn’t need Apple, but it is clear he needs help.”
Tesla shares have fallen 19 percent since it was revealed the Securities and Exchange Commission is investigating the company in the wake of Mr. Musk’s tweets.
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