Amazon is lowering the price of its Ring Video Doorbell after purchasing the startup in February, according to Fortune.
The company lowered the price of the doorbells from $150 on Amazon and $179 on Ring.com to $100 on both websites. The Ring Video Doorbell 2, which features improved video quality, is still priced at $199.
"Ring's talented team has invented home security products and services that customers love. We're excited about their work, their products and their mission, and look forward to teaming together to keep delighting customers," said Dave Limp, senior vice president of Amazon Devices and Services. "And this is just the beginning — we will continue to move quickly and work hard to empower customers with a suite of security solutions that provide an affordable, effective way to secure homes and neighborhoods."