At Becker’s Hospital Review 4th Annual Health IT + Revenue Cycle Conference in Chicago, Sept. 19-22, Nader Samii, CEO of National Medical Billing Services, and Brian Greenberg, CEO of Greenberg Advisors, detailed the trends between buyers and sellers within revenue cycle management.
When asked about the range of revenue cycle buyers, Mr. Greenberg shared his experience with different companies buying revenue cycle technologies. “Usually, the deals we work on are focused on companies with one specific aspect, from billing and coding to collections. There are groups that try to specialize in a certain area and want to expand geographically or into other markets. And there are other companies that specialize in a certain field and are looking to acquire or gain companies and technologies that are additive to them as a company and their clients.”
Mr. Samii was then asked about what customers need to worry about when a revenue cycle company is being bought or sold. “If I am a health system working with a revenue cycle company, I am constantly thinking about the risk. I would be seeking out a contract that requires the health system’s consent in a majority transaction. Then I would be diving in [to see] if the health system’s team is going remain in control or if the management company will replace it. Dive into the understanding of every deal and ensure all deliverables are met.”
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