People between the ages of 18 and 24 primarily use blogs or social media websites for reviews of healthcare providers, hospitals and pharmacies whereas people over the age of 65 years primarily use a government source for healthcare reviews, according to a report called "Scoring Healthcare: Navigating Customer Experience Ratings," by PwC's Health Research Institute.
The institute surveyed 1,000 consumers in late 2012 to assess the state of healthcare ratings.
When asked where they read reviews for hospitals, healthcare providers, insurance companies and pharmacies, the consumers' responses, according to the report, were as follows:
18-to 24-year-olds
Blog or social media website — 53 percent reported using this
Consumer Reports — 30 percent reported using this
Government source — 28 percent reported using this
Yelp — 28 percent reported using this
Angie's List — 28 percent reported using this
25-to 44-year-olds
Blog or social media website — 49 percent reported using this
Consumer Reports — 46 percent reported using this
Government source — 29 percent reported using this
Yelp — 27 percent reported using this
Angie's List — 15 percent reported using this
45-to 64-year-olds
Consumer Reports — 44 percent reported using this
Government source — 39 percent reported using this
Blog or social media website — 27 percent reported using this
Yelp — 8 percent reported using this
Angie's List — 7 percent reported using this
65 years and older
Government source — 52 percent reported using this
Consumer Reports — 48 percent reported using this
Blog or social media website — 16 percent reported using this
Yelp — 9 percent reported using this
Angie's List — 0 percent reported using this
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The institute surveyed 1,000 consumers in late 2012 to assess the state of healthcare ratings.
When asked where they read reviews for hospitals, healthcare providers, insurance companies and pharmacies, the consumers' responses, according to the report, were as follows:
18-to 24-year-olds
Blog or social media website — 53 percent reported using this
Consumer Reports — 30 percent reported using this
Government source — 28 percent reported using this
Yelp — 28 percent reported using this
Angie's List — 28 percent reported using this
25-to 44-year-olds
Blog or social media website — 49 percent reported using this
Consumer Reports — 46 percent reported using this
Government source — 29 percent reported using this
Yelp — 27 percent reported using this
Angie's List — 15 percent reported using this
45-to 64-year-olds
Consumer Reports — 44 percent reported using this
Government source — 39 percent reported using this
Blog or social media website — 27 percent reported using this
Yelp — 8 percent reported using this
Angie's List — 7 percent reported using this
65 years and older
Government source — 52 percent reported using this
Consumer Reports — 48 percent reported using this
Blog or social media website — 16 percent reported using this
Yelp — 9 percent reported using this
Angie's List — 0 percent reported using this
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Developing a Customer Experience Culture to Enhance Patient EngagementSurvey: Patients Welcome Active Role in Care
4 Marketing Tactics to Engage Healthcare Consumers