Xerox acquired healthcare analytics company RSA Medical in August and has now announced a new brand strategy. The brand focuses on a “We can work better” theme, according to the report.
https://www.beckershospitalreview.com/healthcare-information-technology/xerox-to-acquire-rsa-medical.html
Xerox’s recent acquisition and rebranding demonstrated a focused effort to break into the healthcare market, which has been dominated by competitors like Hewlett-Packard and IBM, according to the report.
More articles on health IT:
Health IT tip of the day: Know your own data
Opinion: Physicians, hospitals must do a better job of policing themselves
13 recent health IT tips from vendors, CIOs
At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.
