As per the collaboration, Johns Hopkins clinicians will offer evidence-based guidance in the areas of sleep, fitness, activity and nutrition to better inform Under Armour’s 190 million-member strong fitness community.
This new partnership adds to the existing relationship between Johns Hopkins Medicine and Under Armour, which began in 2015. The two organizations formed an advisory panel that includes eight Johns Hopkins physicians who are providing scientific and clinical consultations for the brand’s connected fitness strategy
“The research and insight that we discover together will further Under Armour’s innovations and empower users with better tools, information, and data for reaching their highest potential,” said Mike Lee, chief digital officer for Under Armour.
More articles on health IT:
Study: Biosensors useful for personalized Lyme disease, diabetes care
Noom rolls out Spanish language app for diabetes prevention
San Francisco’s Forward unveils tech-enabled concierge medical practice: 5 things to know
At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.
