Differential privacy seeks to glean insight from a group of users, instead of individuals, according to the report. It does so by adding incorrect information to collected data in a way that algorithms can still extract useful data, but makes it difficult for anyone to link data back to individuals.
At Apple’s Worldwide Developers’ Conference on Monday, Craig Federighi, Apple’s senior vice president of software engineering, discussed the company’s differential privacy plans. “We believe you should have great features and great privacy,” Mr. Federighi said, according to WIRED. “Differential privacy is a research topic in the area of statistics and data analytics that uses hashing, subsampling and noise injection to enable…crowdsourced learning while keeping the data of individual users completely private.”
This type of analysis will help Apple stay on par with its main competitors that collect user data, like Google, in terms of machine learning for development and personalization purposes, according to WSJ.
The differential privacy technology is expected to be included in the fall iOS update, according to the report.
More articles on Apple:
Is Apple positioning its watch to take on FitBit for health tracking?
Apple nabs No. 3 spot on the Fortune 500 list
Apple, Samsung supplier replaces 60,000 factory workers with robots
Becker’s 3rd Annual Fall Chief Pharmacy Officer Summit is the top tier event that the people leading the future of pharmacy convene. This 3-day event is built specifically for Chief Pharmacy Officers and senior pharmacy leaders. The sessions examine the workforce, financial and clinical priorities shaping pharmacy today. Becker’s is where candid discussions flourish and new ideas thrive. Becker's 3rd Annual Fall Chief Pharmacy Officer Summit
