Planned Parenthood launched Chat/Text in September 2010 to connect adolescents and teenagers with trained health educators to discuss questions about sexual and reproductive health. As part of the Chat/Text program, educators answer questions and help users plan next steps via text and instant messaging.
In March, Planned Parenthood’s educators held conversations with more than 22,000 users on Chat/Text. The digital sex education program’s 1 millionth chat, which took place in April, was with a young woman asking about emergency contraception.
“We recognize that technology has changed the way we communicate,” said Dawn Laguens, executive vice president and chief experience officer at Planned Parenthood. “Technology allows us to minimize barriers, such as time and transportation, which can prevent people from getting the timely healthcare they need.”
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