This year marks what Edelman believes is a “profound” change of attitude, as people currently put significantly more trust in their employers than nongovernmental organizations, government, business or media. Employers had a 75 percent trust level, compared to 57 percent for NGOs, 56 percent for business, 48 percent for government and 47 percent for media.
“The last decade has seen a loss of faith in traditional authority figures and institutions,” Edelman President and CEO Richard Edelman said in a press release. “More recently, people have lost confidence in the social platforms that fostered peer-to-peer trust. These forces have led people to shift their trust to the relationships within their control, most notably their employers.”
Here are a few takeaways for employers:
- Most people (67 percent) expect employers to take action on social issues.
- However, 73 percent of people also believed companies could improve profits while improving socioeconomic conditions, which is up from 64 percent last year.
- The majority of people believe CEOs can positively affect pay equity, discrimination and job training.
- Employees who trust their employers are more engaged and more likely to advocate for their organization and remain committed to the job.
Find more information here.
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