Fairview Range Begins 2-Year Branding Strategy

Hibbing, Minn.-based Fairview Range announced a two-year branding strategy to unify its facilities and simplify their names.

As part of the change, the system's Fairview University Medical Center-Mesabi in Hibbing is called Fairview Range Medical Center. In addition, its entities that comprise Fairview HealthLine, which provides home and hospice care, have "Fairview Range" in their title.

More Articles on Health System Brands:

Saint Thomas Health Renames Hospitals
5 Tips to Ensure Community Acceptance of a Health System Brand Change
Highmark's Allegheny Health Network Launches New Brand

© Copyright ASC COMMUNICATIONS 2019. Interested in LINKING to or REPRINTING this content? View our policies by clicking here.

 

Top 40 Articles from the Past 6 Months