Ms. Russell serves as chief marketing officer at Avala, leading a multidisciplinary team responsible for brand strategy, marketing, communications, patient experience and team member engagement initiatives. Over more than a decade with the organization, her leadership helped evolve Avala from a local health provider into a recognized healthcare network known for excellence in patient care and organizational culture, including spearheading a complete organizational rebranding that resonated both externally and internally. Looking ahead, Ms. Russell continues to drive Avala’s growth strategy through data-driven campaigns, creative storytelling and cross-functional collaboration with clinical and operational leaders. Avala has earned an extensive array of recent recognitions, including the 2025 Press Ganey “Human Experience Guardian of Excellence Award.” Ms. Russell is a past recipient of the Northshore “40 Under 40” recognition.
