Mr. Gegen leads UnityPoint Health’s strategy to deliver exceptional experiences to patients, families and communities, overseeing patient experience, patient relations, language and accessibility services, volunteer services and spiritual care across the multi-state system. He leads the system’s patient feedback systems, experience mapping programs and strategies to enhance culture, partnering with senior leaders and frontline teams to embed human-centered practices into organizational culture. Mr. Gegen stood up patient and family advisory councils across all system markets, deployed new technology that improved interpreter access while reducing documentation burden for staff, and championed transparency work. In 2025, he received the national “Ruth Ravich Patient Advocacy” award for his contributions. Beyond UnityPoint Health, he serves on the board of The Beryl Institute, chairs the patient experience advisory board, and is a member of the strategic advisory board and patient advocacy council. Prior to UnityPoint Health, Mr. Gegen held patient experience leadership roles at Mount Sinai Health System in New York City, TMC Health in Tucson, Ariz. and UMC Health System in Lubbock, Texas.
