Ms. Shay first joined Children’s Minnesota in 2021 as vice president of marketing and communications, then moved into her expanded role in August 2024. She is responsible for defining and building an organizationwide experience strategy and providing strategic direction for organizational marketing and communications. She established an experience framework and five domains of experience, including clinical, human, environmental, brand and digital, to define the organization’s 10-year vision of differentiating on experience. She recently established an experience council to enhance the system culture through education and expertise, with the goal of becoming the governance structure for all experience-driven projects. Ms. Shay brings nearly 25 years of leadership experience, with a proven track record of success leading national and global public health campaigns and marketing initiatives. Before joining Children’s Minnesota, she served in leadership roles at Abbott Labs, leading professional education, marketing, communications and scientific congress strategy. She also served as a journalist and team leader for over 10 years at Associated Press and Baltimore Sun.
