Ms. Geisler came to Henry Ford Health in 2020. She provides brand strategy and consumer experience leadership. In her role, she is tasked with leading the system’s brand modernization and a dynamic activation plan that involved more than 60 cross-functional teams. Her work has elevated the visibility of Henry Ford Health regionally, nationally and internationally, building a brand that not only honors the health system’s profound legacy, but also positions it as a forward-thinking leader. Ms. Geisler has previously served at SS+K, a New York City marketing and advertising agency, where she led efforts in support of initiatives by former first lady Michelle Obama. She was named among Crain’s Detroit Business’ list of “Notable Leaders in Marketing” in 2023.
