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Tanya Andreadis

Vice President

Patient Engagement and Chief Marketing Officer at Penn Medicine

Philadelphia, PA

At Penn Medicine, an $11 billion organization ranking among the top 5% of academic medical centers in research grants, Ms. Andreadis leads large, transformational projects to improve the patient experience and increase access to care through advanced communication channels. She is co-leading a multimillion dollar, multiyear project that will completely transform the patient call centers, enable online scheduling, improve digital communications at all stages of the patient journey and communicate with patients according to their preferences. She has led the evaluation of patient education solutions and is involved in ensuring patients receive the right information at the right time in their journey. As former chief marketing officer at Los Angeles-based UCLA Health, Ms. Andreadis helped shape the patient experience by driving the strategy to connect the many patient touch points, from searching for care to post-care interactions. She was responsible for the implementation of marketing automation and AI-driven tech that brought personalized communications to scale in order to disseminate pertinent and timely information throughout the pandemic.

Becker's Recognition

Tanya Andreadishas been named a Becker's honoree on the lists below.

2024 Winner

Executives

Hospital and Health System CXOs to know

CXOs oversee the entire lifespan of the patient and provider journey. These detail-oriented leaders ensure that all interactions with their hospitals and health systems feel safe, high-quality, convenient and intuitive. The CXOs honored are innovative thinkers, strategic planners, brand storytellers, and fierce advocates for their patients and team members.

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