At Nicklaus Children’s Health System, Ms. Diaz de Villegas leads with a deep understanding of branding, hospitality and customer service to create a consistent, memorable experience for patients and families. In 2024, she expanded the children and family experience team, taking on new initiatives like the “Healing Hearts” kosher lounge and donor engagement for the forthcoming “Seacrest Studios” and “Panda Cares” center of hope. Her environmental branding efforts have transformed patient spaces across the hospital system, from specialty practices to the new Kenneth C. Griffin Surgical Tower. She has also improved operational flow by implementing a streamlined greeter station protocol, ensuring every family is confidently guided throughout their visit. Her work has embedded signature, brand-reinforcing moments throughout the patient journey, advancing both patient satisfaction and institutional pride.
