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Giora Netzer, MD

Vice President and Chief Experience Officer

University of Maryland Medical System

Baltimore, MD

Dr. Netzer serves as the inaugural chief experience officer for the University of Maryland Medical System, where he leads experience transformation across a $5 billion, 29,000-person academically aligned health system. Since assuming the role in 2022, he has developed a systemwide charter and vision for patient experience and launched the system’s first-ever universal skills training program, tailored to frontline, clinical and leadership audiences. His initiatives have strategically aligned patient experience with safety and quality under a high reliability framework, contributing to an $11 million reduction in Hospital Consumer Assessment of Healthcare Providers and Systems-related penalties between rate year 2025 and rate year 2026. Dr. Netzer has elevated clinical engagement through provider-led tactics like interdisciplinary bedside rounding and coordinated efforts with nursing leaders to enhance care delivery culture. He also established the system’s first family presence policy, expanded surveying infrastructure and integrated equity-focused experience initiatives to reduce obstetric disparities. Dr. Netzer is a national presence in patient care guideline development and society leadership, and was recently appointed as co-chair of the Maryland Hospital Association patient experience learning collaborative.

Becker's Recognition

Giora Netzer, MDhas been named a Becker's honoree on the lists below.

2025 Winner

Executives

Hospital and Health System CXOs to know

CXOs oversee the entire lifespan of the patient and provider journey. These detail-oriented leaders ensure that all interactions with their hospitals and health systems feel safe, high-quality, convenient and intuitive. The CXOs honored are innovative thinkers, strategic planners, brand storytellers, and fierce advocates for their patients and team members.

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