Mr. Hidlay serves as chief communications and marketing officer for The Ohio State University Wexner Medical Center, The James Cancer Hospital and the College of Medicine, where he leads integrated communications, marketing and digital strategy for one of the nation’s leading academic health systems. Since joining in 2020, he has overseen the transformation of the department into an AI-trained, innovation-focused team, recognized with 2024 eHealthcare leadership awards for excellence in digital marketing, content and video. With over 20 years of healthcare and media leadership experience, Mr. Hidlay brings expertise in brand storytelling, public relations, internal engagement and digital strategy. Prior to Ohio State, he held senior marketing roles at University of Chicago Medicine and Wichita, Kan.-based Ascension Via Christi Health, following a distinguished 30-year journalism career. He was inducted into the Hospital Marketing National Hall of Fame in 2019.
