In his role, Mr. Reiss leads a comprehensive enterprise marketing and communications operation across more than a dozen hospitals, physician networks and statewide care delivery organizations, including UNC Medical Center, UNC Faculty Physicians and multiple regional affiliates. A member of the senior executive team and trusted advisor to leadership, he has driven transformation of the system’s marketing function into a data-driven, revenue-focused operation delivering measurable growth in market share, service line performance and return on investment. His strategic vision spans consumer and market research, analytics, campaign development and digital engagement, modernizing how UNC Health connects with the communities it serves. Mr. Reiss brings cross-industry marketing expertise, including in marketing leadership at Federal Express, and a track record in demand creation, team development and brand elevation. Since joining UNC Health in 2019, he has advanced through progressive leadership roles and currently serves on the John Rex Endowment board.
