Ms. Clouser serves as vice president of communications, marketing, planning and community health at Carilion Clinic, leading more than 80 professionals across the organization. Since joining two and a half years ago, she has led internal and external research initiatives that have improved the organization’s website, brand messaging, social media, sports partnerships and internal communications strategies, resulting in measurable increases in website sessions, appointment clicks, Google ad conversions, social media engagement and internal communications open rates. Ms. Clouser led the rollout of several Epic “MyChart” tools in fiscal year 2025, which improved patient appointment access by an average of 38 days. She also supported the launch of a new 507,000-square-foot tower housing a state-of-the-art cardiovascular institute at Carilion Roanoke Memorial Hospital. Her team’s support of the Carilion Clinic Foundation helped the organization surpass a $100 million fundraising goal for a new cancer center, a historic milestone. Recent communications recognitions include a Public Relations Society of America Blue Ridge Chapter “Gold Award” in 2025 and a “Silver ADDY” from the Advertising Awards of Western Virginia for the Community Health Impact Report.
