Mr. Whitehead is responsible for all external and internal communications and marketing for Children’s Healthcare of Atlanta. Wielding an eye for compelling storytelling, he and his team convey the health system’s mission effectively. He has created a brand and content strategy that aligns marketing, advertising, PR, internal, digital and social media. He also integrated operations, finance and marketing for better return on investment, and developed a ground-up internal communications strategy that increased engagement. He and the team also supported fundraising efforts to activate the Children’s Healthcare of Atlanta Arthur M. Blank Hospital and exceeded targets.
