Ms. Pemberton serves as vice president of marketing and communications at Hartford HealthCare, where she is responsible for shaping and advancing the health system’s brand, reputation, and strategic messaging across systemwide marketing, communications and digital engagement efforts. Since joining in August 2024, she successfully executed a statewide omnichannel marketing campaign to launch “HHC 24/7,” a new around-the-clock virtual primary care platform, which generated more than 20,000 patient visits in its first fiscal year. Ms. Pemberton also completed a restructuring of the marketing and communications team to build specialized verticals aligned to organizational strategy, and led a systemwide communications audit to improve workflows, structures and technology. Her customer relationship management campaigns have delivered measurable results, generating more than 20,000 leads and nearly 30,000 provider referrals in the past year. Under her leadership, Hartford HealthCare has earned recognition including the American Hospital Association’s “Quest for Quality Award” and all-hospital “A” grades for safety from the Leapfrog Group. Prior to Hartford HealthCare, Ms. Pemberton held senior marketing and partnership roles at St. Louis-based Ascension, AccentCare, Exact Sciences and Dallas-based Baylor Scott & White Health.
