Ms. Andreadis leads enterprisewide strategy across marketing, brand, communications and consumer experience spanning athletics, the academic enterprise and the UHealth system. Since joining in July 2025, she established a unified enterprise strategy and structure, launched reputation campaigns across the university and health system, reimagined VIP engagement for athletics and beyond, and partnered with IT and access teams to enhance the patient journey. Previously, Ms. Andreadis served as chief marketing officer and vice president of patient engagement at Philadelphia-based Penn Medicine, overseeing marketing, communications, digital, physician outreach, call center operations and analytics. During her time as chief marketing officer at Los Angeles-based UCLA Health, she launched global brand campaigns, influencer strategies and marketing attribution models, positioning academic health systems as leaders in innovation, digital transformation and data-driven growth.
