Ms. Pollard serves as director of communications and marketing at Children’s Hospital of Richmond at VCU, where she directs comprehensive marketing strategies that support service line growth, new providers and facilities, while providing expert counsel in executive and crisis communications to senior leadership. Over more than 20 years of dedicated service to the hospital, she has built deep institutional knowledge and an unwavering commitment to the hospital’s mission, earning a reputation as a culture builder, mentor and tireless advocate. Ms. Pollard’s leadership reached new heights with the marketing and communications strategy for the opening of the Children’s Tower in 2023, encompassing strategic media placements, advertising, social media campaigns, and internal communications that elevated the hospital’s visibility and fostered community pride. In 2025 alone, U.S. News & World Report named the hospital among the best in the nation for pediatric medical care for the 11th year in a row, with top 50 rankings in eight subspecialties and a top 10 designation in the Mid-Atlantic region. The hospital was also ranked among the top 50 children’s hospitals for cardiology and cardiac surgery by Newsweek.
