Ms. Sanders serves as executive vice president and chief consumer officer at Baptist Health, where she leads all marketing, communications, digital strategy, advertising, community impact, and engagement initiatives to strengthen the connection between the health system and the communities it serves. With more than 20 years of experience in healthcare marketing and communications, she brings expertise in brand and reputation management, precision marketing, marketing analytics, and customer relationship management to the role, which she assumed in September 2025. Prior to Baptist Health, Ms. Sanders served as vice president and chief marketing and communications officer at UCSF Health, where she oversaw consumer and stakeholder engagement strategies to support the health system’s 2030 strategic vision and designed initiatives to establish the system as the top choice for the most advanced care. She has also held senior marketing leadership roles at Jacksonville-based Nemours Children’s Health and the Philadelphia-based University of Pennsylvania Health system. Ms. Sanders is a member of the Health Care Executive Forum and the Society for Healthcare Strategy and Market Development.
