Ms. Ragavan serves as vice president of marketing for Parkview Health, overseeing a marketing department of approximately 20 managers and specialists who serve as direct liaisons to the health system’s 15 hospitals, nearly 300 physician offices, and more than 17,500 co-workers. A veteran of major consumer packaged goods brands, including PepsiCo, Mars and Haribo, she is bringing big-brand marketing experience to Parkview as the system continues to expand into new markets. Within her first seven months, Ms. Ragavan led the development and launch of two major campaigns: “Find Your People,” which generated more than 135 earned media placements in its first three weeks, 16.8 million digital impressions and a brand lift of 24.2 points; and “Show Up for Them,” a cancer screening initiative that engaged Indianapolis Colts wide receiver through the NFL’s “My Cause, My Cleats” program. She also serves as executive sponsor for the system’s multicultural coworker resource group. Ms. Ragavan previously held senior marketing leadership roles where she led key brands including Tostitos and Fritos and launched the “IamCrackerJill” campaign championing women in sports.
