Ms. Murphy joined Norton Healthcare in 2022 to lead brand strategy, physician, children’s and system marketing, creative services, digital strategy, media relations and internal communications. She helped develop the marketing, communications and outreach plan for Norton West Louisville Hospital, the first hospital to be built in the city’s west end in more than 150 years. She and her team are now implementing an 18-month regional effort to incorporate community voices in the development of a new pediatric campus. Ms. Murphy led the team’s new approach in the 2023 “All Together” campaign, which won an American Advertising Federation award in Louisville.
