As senior vice president and chief marketing officer at Hackensack Meridian Health, Ms. Oluwole oversees brand strategy, marketing and communications across the network’s 18 hospitals, 500 ambulatory sites, research institutes, medical and nursing schools, industry partnerships and innovation ventures. In her inaugural year, she launched a strategic roadmap to elevate the system from a regional leader to a brand of national prominence, increasing national media coverage by 120% and modernizing and scaling digital media by 148% through new tactics such as influencer campaigns and Google Ads’ “Performance Max.” Ms. Oluwole launched the “How Healthy Happens” campaign, a new advertising platform that personalizes care recommendations to meet patients where they are in their health journeys, and implemented hyperlocal community engagement strategies across New Jersey, including a $7 million investment in “HMH Healthy Connections” and “Fresh Match” programs to enhance food security for SNAP-eligible community members. In 2025, Hackensack (N.J.) University Medical Center became the first hospital in New Jersey’s history listed on the U.S. News & World Report “Honor Roll,” ranking among the top 20 hospitals in the nation. The system also ranked among Fortune‘s “100 Best Companies to Work For.” Prior to joining the system, Ms. Oluwole served as senior vice president of brand and consumer marketing at Teladoc Health, where she helped scale revenue from $100 million to $2.6 billion.
