Ms. Lazzarotti serves as senior director of marketing and media relations for Saint Peter’s Healthcare System, where she oversees branding, marketing, public and media relations, communications, digital strategies, content development, video production and social media for one of the few remaining Catholic, single-hospital health systems in New Jersey. Over her 21-year tenure, her creative strategies have consistently differentiated Saint Peter’s from multi-hospital competitors by emphasizing the organization’s mission-driven culture and commitment to safe, high-quality, compassionate care. This work has earned her a place in New Jersey’s Advertising Hall of Fame. Ms. Lazzarotti’s campaigns have positioned Saint Peter’s as a hospital of choice among consumers and physicians alike. The health system recently earned its 7th consecutive Magnet designation, and its first with Distinction, along with the Joint Commission’s level 4 maternal care verification for a second consecutive time. Additional recent recognitions include Leapfrog “A” hospital safety grade, the Emergency Nurses Association “Lantern Award” for both adult and pediatric emergency departments, and recognition from Newsweek as one of America’s “Best Maternity Hospitals.”
