As chief marketing officer at Montefiore Einstein, Ms. Babcock leads integrated, multi-channel marketing strategies that blend behavioral science, advanced analytics and authentic storytelling to strengthen brand trust and community engagement. Her campaigns, including “Everyone Loves a Comeback” and “I Want to Live”, have powerfully highlighted patient journeys and the life-saving impact of Montefiore’s clinical innovations, particularly in transplant care. Ms. Babcock has established a strong “test and learn” culture within the marketing team, using real-time feedback and data to continuously optimize outreach and performance. She has also driven internal alignment by fostering a collaborative, mission-driven workforce that reflects Montefiore’s values of innovation, compassion and inclusivity. A veteran brand strategist with experience at global companies like Pfizer, Procter & Gamble and Johnson & Johnson, Ms. Babcock also founded and led two successful agencies, one of which was acquired by global media company Omnicom.
