Ms. Dover leads integrated marketing and business planning efforts across the health system, including targeted campaigns, market assessments and identification of market opportunities for operational decision-making. She is responsible for a multimillion-dollar budget with a 27-to-1 return on marketing investment. Her guidance has made Mercy a top performer in many aspects of marketing, with the health system regularly performing above industry marketing standards in creative assets, campaign-driven website traffic, email/digital ad open rates and patient conversions. Ms. Dover’s work over the last fiscal year generated 325,000 conversions, 137,000 new patients, 23,726 directly attributable scheduled appointments and $156.8 million in revenue. A highlight was the Emmy award-winning “No One Likes to Wait” campaign, which promoted the various access channels Mercy provides patients for primary care. It was the largest campaign in Mercy’s history and generated over 183,900 new patients and $121.7 million in revenue in the last two fiscal years. She led Mercy’s recent brand evolution, which includes new taglines, brand identity, and other elements in marketing and advertising that just launched in the health system’s service areas. Ms. Dover joined Mercy in 2012 as a director in Oklahoma City.
