Ms. Ovitt leads strategic marketing, branding and communications for this National Cancer Institute-designated comprehensive cancer center, playing a key role in clinical growth, support for research discoveries and employee engagement. In her four years with Fred Hutch, she has achieved a three-fold increase in brand preference compared to the next closest competitor, using strategies spanning digital experience, content marketing, earned media, social engagement and advertising. She also oversees teams accountable for employee, patient and executive communications. Fred Hutch is an independent organization that also serves as Seattle-based UW Medicine’s cancer program, and her ability to work effectively across complex structures has earned praise from both. Her executive experience includes similar roles in academic health systems, children’s hospitals and cancer centers, where she’s generated strategically-aligned increases in clinical growth, national reputation, brand awareness and philanthropic support.
