Mrs. Carr leads volume-driving strategies and brand preference for AdventHealth’s Central and East Florida divisions, which includes more than 25 hospitals and off-site emergency departments, including specialty women’s and children’s hospitals, multiple specialized institutes, ambulatory care locations and the quaternary center in Orlando. Mrs. Carr has 30 years of marketing experience and has held multiple positions within AdventHealth, with a successful track record of leading turnaround projects and lasting change. She was instrumental in the successful rebrand from Florida Hospital to AdventHealth six years ago, leading to immediate brand recognition and positioning AdventHealth as a trusted leader in the Central Florida market. Mrs. Carr oversees mass media and omni-channel marketing and is focused on utilizing consumer insights and data analytics and maximizing physician strategic alignment to optimize performance and improve return on marketing investment. Under her direction, AdventHealth launched a new orthopedic partnership yielding a 50% increase in surgical volumes in its first year, and has led emergency room marketing campaigns generating increased volumes in a highly competitive environment. She has also implemented targeted Hispanic marketing strategies to reach the growing demographic in the Central Florida market and launched physician thought leadership strategies that have increased followers by 40% year over year. She serves on the corporate brand leadership governing board and partners across Florida and multi-state divisions to align the national brand strategy.
