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Kenneth Szydlow

Vice President and Chief Marketing Officer

St. Luke’s University Health Network

Bethlehem, PA

Mr. Szydlow serves as vice president and chief marketing officer at St. Luke’s University Health Network, where he oversees marketing, advertising, public relations, business development and crisis communication for the system. With over 30 years of experience, he has consistently leveraged market research and competitive analysis to craft effective brand strategies and advertising initiatives. At St. Luke’s, Mr. Szydlow uses data-driven insights to guide customer relationship management efforts and communications center management, helping to support practice locations, a medical and nursing school, and home care services. Known for his creative approach, he is an Emmy Award-winning producer who has pioneered the use of video applications in both staff education and patient outreach. His strategic focus on video, digital innovation and targeted outreach elevates brand recognition and system growth.

Becker's Recognition

Kenneth Szydlowhas been named a Becker's honoree on the lists below.

2026 Winner

Hospital & Health Systems

96 Hospital and Health System Chief Marketing Officers to Know

These bold strategic leaders drive the planning and execution of marketing and communications initiatives for their organizations. Chief marketing officers are tasked with positioning their hospitals and health systems as leaders within the market via brand development, data-backed marketing efforts, and customer relationship management.

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