Ms. Calhoun has advanced brand, growth marketing, digital experience, communications and public relations at Avera since 2013. At Avera, she also oversees digital patient engagement, market insights, community partnerships and internal communications. Additionally, her scope of work includes marketing and workforce recruitment for Avera’s hospitals, clinics, insurance companies, long-term care facilities and home care operation. She is also responsible for patient education, physician communications, governance communications and community partnerships. She is currently working on an enterprise strategy to reinvigorate the system’s brand and increase recruitment and retention. Ms. Calhoun is also a member of Avera’s growth team, which advances partnership growth across the system’s footprint and in contiguous regions. Ms. Calhoun leads a large, centralized team that has been recognized with several awards, including an international “Stevie award” for Avera’s suicide prevention campaign, “Ask the Question.”
