At Ballad Health, Ms. Fletcher leads consumer research, patient engagement marketing, digital experience strategy and consumer-focused communications across the system’s 20 hospitals and Ballad Health Medical Associates, serving a rural Appalachian service area. In her role as assistant vice president of consumer experience and engagement, she has been instrumental in developing the health system’s consumer experience strategy, translating insights about patient preferences, barriers to care, and decision-making drivers into marketing and communications that reflect genuine understanding of rural community values and healthcare expectations. Ms. Fletcher was recently promoted to assistant vice president, and she was selected for the competitive “Leadership Tennessee NEXT Class IX” program in 2024 as an emerging leader making meaningful impact across the state. Her work has contributed to organizational quality achievements, including Ballad Health being named a 2025 Forbes “Best-In-State Employer” in Virginia. Prior to her current role, Ms. Fletcher served as system director of marketing and communications at Ballad Health.
