Ms. Smith serves as senior vice president and chief marketing and communications officer at Roswell Park Comprehensive Cancer Center, bringing 35 years of experience helping health systems, academic medical centers, pharmaceutical companies and health advocacy organizations build trusted brands, drive strategic growth and strengthen community engagement. Most recently, she spent four years leading strategic consumer and physician marketing, brand development, referral network growth, digital strategy, market research, and internal and external communications for Roper St. Francis Healthcare, which is Charleston, S.C.’s largest nonprofit health system. Prior to that, Ms. Smith spent 20 years at Baltimore-based Johns Hopkins Medicine in multiple leadership and executive roles, shaping enterprisewide marketing and communications strategies across the organization. Earlier in her career, she held roles with healthcare and pharmaceutical public relations agencies and worked in university communications.
