Mr. Floyd oversees marketing, public relations, the call center, the fitness center and emergency medical services at Covenant Health. Since joining as chief communications officer, senior vice president of consumer innovation and growth, and vice president of marketing in 2022, he has rebranded the organization’s visual identity, launched the system’s emergency medical services, expanded urgent care to six locations, and established a customer care call center. Mr. Floyd spearheaded an employee innovation program, with a quarter of ideas in some stage of implementation, and serves as co-chair of the health system’s AI executive committee. He also led a major website overhaul that unified more than 80 domains into a single user-friendly platform. In spring 2025, a multi-use stadium that serves as home to the Knoxville Smokies minor league MLB team, opened as Covenant Health Park, deepening the system’s community presence and wellness initiatives.
