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Jenny Doren

Vice President for Communications, Marketing and Public Affairs

UT Southwestern Medical Center

Dallas, TX

Over nearly a decade in leadership roles at UT Southwestern Medical Center, Ms. Doren has integrated strategies supporting clinical growth, elevating research visibility, and strengthening learner and employee engagement. She led the launch of UT Southwestern’s first national advertising campaign, “Follow Your Spark,” increasing new website users by 53% year-over-year and driving double-digit growth in applications to graduate and biomedical engineering programs. She has enhanced institutional culture and connection by moderating more than 80 campus briefings and town halls hosted by the medical center president for nearly 26,000 employees. She also advances strategic partnerships through the medical center’s role as the official healthcare partner of leading North Texas athletic organizations, including the Dallas Mavericks, FC Dallas, Dallas Trinity FC, PGA Frisco and Southern Methodist University. As a leading national academic medical center, UT Southwestern was ranked the No. 1 hospital in Dallas–Fort Worth for nine consecutive years by U.S. News & World Report. In addition to her executive role, Ms. Doren serves as an adjunct lecturer of health administration at NYU Robert F. Wagner Graduate School of Public Service, where she teaches healthcare marketing and strategic communications. Prior to joining UT Southwestern, she was a television reporter in Dallas, Washington, D.C. and central Illinois.

Becker's Recognition

Jenny Dorenhas been named a Becker's honoree on the lists below.

2026 Winner

Hospital & Health Systems

96 Hospital and Health System Chief Marketing Officers to Know

These bold strategic leaders drive the planning and execution of marketing and communications initiatives for their organizations. Chief marketing officers are tasked with positioning their hospitals and health systems as leaders within the market via brand development, data-backed marketing efforts, and customer relationship management.

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