Ms. Wills serves as vice president and chief marketing and communications officer at Baystate Health, where she leads the systemwide strategy, vision and execution of all marketing, communications and brand initiatives across the health system. With more than 22 years of experience in healthcare marketing and communications, she oversees internal and external communications, brand management, media relations, crisis and issues management, digital and social media, and executive and organizational communications. Ms. Wills previously led communications for 25 hospitals and 240 clinics across Chicago-based CommonSpirit Health’s Mountain Region, guiding the region through complex operational shifts and heightened public scrutiny. At Baystate Health, her leadership is elevating the voice, visibility, and strategic impact of marketing and communications, positioning the organization for stronger alignment and a more unified brand presence. Recent organizational recognitions include Baystate Medical Center being ranked No. 6 in Massachusetts and No. 1 in the Springfield Metro Area by U.S. News & World Report in 2025-26, with 16 specialties rated as “high performing.” Baystate Wing Hospital in Palmer, Mass. was also recognized as the No. 1 “Most Socially Responsible Hospital in Massachusetts” by the Lown Institute in 2025.
