Ms. Schultz Kouandjio leads growth strategy, business development and marketing for Oklahoma’s flagship academic health system. During her tenure in this strategic marketing leadership role, OU Health has achieved transformative results, with system revenue increasing from $1.4 billion in 2021 to $3.2 billion in 2025. She has delivered measurable impact across key metrics, driving a 19% year-over-year increase in both hospital new patients and ambulatory visits from fiscal year 2024 to fiscal year 2025. Her strategic initiatives have elevated OU Health’s statewide reputation, achieving an 80% improvement in quality perception and a 50% increase in market preference since 2020. Her accomplishments include spearheading OU Health’s first branding campaign and developing a precision patient acquisition strategy that integrates market insights, referral pathways and brand positioning. She has transformed organizational capabilities by establishing the business development review committee, business development unit and clinical strategy governance committee to align growth priorities with clinical excellence and academic distinction. Ms. Schultz Kouandjio also played a pivotal role in the 2021 merger that created OU Health.
