Ms. Hanley serves as chief marketing officer at Hospital for Special Surgery, the nation’s top-ranked orthopedic hospital, where she leads the organization’s marketing vision and strategy across brand management, advertising and media, public and media relations, web experience and marketing analytics. Under her leadership, the system achieved a 23% year-over-year increase in new patient online appointments, more than doubling its key performance indicator target, and her patient-centered media strategy drove a 40% increase in organic search traffic. Ms. Hanley launched an integrated brand campaign that created a new strategic framework for messaging, media and content, and implemented a comprehensive marketing analytics program enabling precise return on investment tracking. One of her standout accomplishments is the creation of the Emmy award-winning “Science Of” series, which brought together system experts and elite athletes to explore the mechanics of the human body and the science behind peak performance across 10 sports. In addition, the system was nationally ranked No. 1 in orthopedics for the 16th consecutive year by U.S. News & World Report in 2025-26, and was named the No. 1 “World’s Best Specialized Hospital in Orthopedics” by Newsweek for the third consecutive year. Prior to her current role, Ms. Hanley served as associate chief marketing officer at Hospital for Special Surgery and as head of brand strategy at Deloitte.
