Mr. Ruiz-Jimenez leads Geisinger’s renewed brand strategy for the health system’s 10 hospital campuses, more than 160 primary and specialty clinics, 27,500 employees, 1,800 employed physicians, the College of Health Sciences, and 550,000 health plan enrollees. Under his direction, key efforts include dedicating resources to focus on the voice of the customer, identifying additional data sources to inform marketing strategy that drives revenue, and executing and leveraging AI for greater efficiencies within marketing. He brings extensive experience across a variety of industries, serving as chief marketing officer for New York City-based New York Presbyterian health system, where he accelerated customer acquisition with new digital capabilities and martech stack, and chief marketing and communications officer for Triple-S Insurance, where he led the transformation of the BlueCross Blue Shield licensee into a customer-centric health delivery system. He has also headed marketing initiatives for well-known consumer brands like Pepsi and Captain Morgan. Mr. Ruiz-Jimenez is an adjunct professor at City College of New York’s master’s in branding and integrated communications program.
