Mr. Capps leads a team of public affairs, visual information and event planning specialists. He manages all of the system’s public relations, congressional interactions and marketing efforts, and is responsible for all marketing and branding campaigns from start to finish. He also manages two government marketing contracts for billboards, radio and advertising. He provides strategic vision for both internal and external communication efforts to align with strategic goals and communication goals. He has crafted an all-encompassing approach for managing public relations, congressional interactions and marketing initiatives. His strategic communications expertise lead the system to unprecedented growth across its social media channels. Under his leadership, the system has thrived in its media interactions, community engagement events and Congressional interactions.
Becker's Recognition
H. Wayne Capps, Jr.has been named a Becker's honoree on the lists below.
2024 Winner

Executives
Hospital and Health System Chief Marketing Officers to Know
These bold strategic leaders drive the planning and execution of marketing and communications initiatives for their organizations. Chief marketing officers are tasked with positioning their hospitals and health systems as leaders within the market via brand development, data-backed marketing efforts, and customer relationship management.
2026 Winner

Hospital & Health Systems
96 Hospital and Health System Chief Marketing Officers to Know
These bold strategic leaders drive the planning and execution of marketing and communications initiatives for their organizations. Chief marketing officers are tasked with positioning their hospitals and health systems as leaders within the market via brand development, data-backed marketing efforts, and customer relationship management.
