Mr. Bieler serves as chief marketing officer for UW Medicine, where he oversees unified brand strategy, enterprisewide marketing and service-line patient growth strategies, digital marketing and consumer experience, content marketing, and marketing for strategic partnerships and co-branded initiatives. Over his nine years at the integrated academic health system, he has led a comprehensive transformation of the marketing and communications function, spearheading its first systemwide rebranding initiative, clearly defining UW Medicine as the University of Washington’s health system and introducing the tagline “A Higher Degree of Healthcare.” He led the launch of the organization’s first employer brand campaign, which significantly increased job applications and helped attract mission-aligned talent. Mr. Bieler redirected consumer engagement efforts toward content-driven approaches, including the creation of “Right as Rain,” UW Medicine’s first digital publication offering accessible expert health guidance to consumers. His tenure included the first major redesign of the system’s website, resulting in improved search functionality, enhanced user experience, and stronger search engine optimization performance, and modernization of the department’s technology stack to enhance marketing performance and operational efficiency. Mr. Bieler also serves as associate vice president for medical affairs at the University of Washington. Prior to UW Medicine, he held senior communications and marketing roles at Baltimore-based Johns Hopkins University, Case Western Reserve University and Cleveland Clinic.
