Mr. Lococo is leading and transforming marketing and communications for a 10 hospital system serving central and western Minnesota with more than 30 clinics, more than 160 outreach locations and 11,000 team members. A key milestone in CentraCare’s evolution into an academic health system is the opening of a new medical school, the University of Minnesota CentraCare Regional Campus St. Cloud in August 2025. It was developed in partnership with the University of Minnesota, and is the first new medical school in Minnesota in more than 50 years. Mr. Lococo is advancing strategic collaboration with human resources to strengthen team member recruitment and retention, including physicians and advanced practice providers. His prior leadership as vice president of marketing and communications for nine years at Omaha-based Nebraska Medicine resulted in double digit increases in those seeking careers at the system, new hires and colleague retention. He has also served in senior marketing and communications roles with the Milwaukee-based Froedtert & the Medical College of Wisconsin. Mr. Lococo currently chairs Vizient’s chief marketing officers group.
